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The Big Bang is the watch that signalled the rebirth of Hublot under the leadership of Jean-Claude Biver, who introduced a concept called 'The art of Fusion' to describe the direction of brand. This watch was launched in 2005, only one year after Biver took leadership of the brand. The look was inspired by the Hublot of days gone by, though injected with a healthy dose of steroids whilst often using a mix of materials as demanded by the Art of Fusion concept. Reference was created in celebration of the brand's partnership with the Chelsea Football Club. It features a blue dial with the SW6 logo in the 9:00 counter.